DETAILS & KEY BENEFITS
Chroma Absolu brings breakthrough innovation to the luxury color care market that focuses on caring for the color from the inside out, not the surface. Beautiful color starts with healthy hair. With a complete team of experts, stylists, and scientists, Kerastase uncovers formulas to target all challenges that damaged, color-treated hair clients face. The range, formulated with ultra-caring acids, addresses the 3 main challenges that color care users face: porosity and breakage, color induced frizz & color instability and dullness. The innovative formulas provide 96% more strength, reduce color induced frizz by 77%, and provide 74% more shine. After 6 weeks, 92% color intensity is preserved. Bain Riche Chroma Respect : protects hair color from stripping or fading away .Transforms fiber surface for immediate softness and less color induced frizz 95% more nourishment* 65% more brilliant shine** Helps reduce fiber porosity for a longer lasting color** 92% color intensity preserved after 6 weeks*** *INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS + MASQUE CHROMA FILLER **INSTRUMENTAL TEST *** INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS TEST The Chroma Absolu range is enriched with 3 ultra-caring acids and boosted with Centella Asiatica.
- AMINO ACID: Penetrates the cortex to rebuild hair from inside out
- ARTARIC ACID: Reduces oxidative stress and shields against external damage
- LACTIC ACID: Gently exfoliates and seals surface to reduce frizz and boost shine
- CENTELLA ASIATICA: Healing millenary plant helps recover fiber heath
How it works?
Chroma Absolu uses its innovative new technology, featuring ultra-caring acids and Centella Asiatica, to protect the core, middle, and surface of the hair. By decoding the 3 layers of damage of color treated hair, our formulas target the different types of color induced damage to recover health from the inside out.
Who is it for?
Chroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny, frizz-free colored hair.
- THE COLOR CHEATER: Dark brunettes prone to oxidation and unwanted undertones
- THE LONG-TIME USER: Permanent root covering leaving hair frizzy, dull and with a rough texture
- THE SERIAL COLORER: Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage
AQUA / WATER / EAU / SODIUM C14-16 OLEFIN SULFONATE / COCAMIDOPROPYL BETAINE / LAURETH-5 CARBOXYLIC ACID / SODIUM CHLORIDE / CAPRYLYL/CAPRYL GLUCOSIDE / SODIUM HYDROXIDE / CITRIC ACID / HEXYLENE GLYCOL / SODIUM BENZOATE / PEG-55 PROPYLENE GLYCOL OLEATE / PROPYLENE GLYCOL / SALICYLIC ACID / POLYQUATERNIUM-67 / BENZOIC ACID / LINALOOL / LIMONENE / CENTELLA ASIATICA EXTRACT / LACTIC ACID / CI 17200 / RED 33 / CI 19140 / YELLOW 5 / PARFUM / FRAGRANCE /