NEW BLOND ABSOLU CICAEXTREME
If you have BLOND HAIR you NEED to buy this!
Everything you need to know about post-bleach care with Cicaextreme
The next level of Blond Absolu.
We’ve said it before, going blonde is a high-maintenance undertaking. Yet, blondes around the world tell us it’s worth it. Going blond is totally exhilarating, and you can’t get that feeling without some measure of risk.
Except that with Kérastase you can. Our bestselling blond care range, Blond Absolu, allows you to dare to go blonde and have the high-quality hair care that you deserve.
Post-treatment care is absolutely crucial. Going blonde is not something to be taken lightly. It, quite literally, changes your hair. Treating your hair actually strips the pigment out of your hair – which is how you get that bright, light look. The process, however, can seriously weaken and sensitize your hair. Without careful care and pampering, extremely processed hair is prone to dryness, damage, breakage – and generally, won’t look good.
We can’t have that, can we? Here’s what you need to keep your hair on point in the crucial days after bleaching.
Le Bain Cicaextreme Shampoo-In-Cream
A Transformative Shampoo
Le Bain Cicaextreme Shampoo-in-Cream is a rich, transformative and frictionless shampoo-in-cream that eliminates the blonde care dilemma of cleaning vs. drying. Inspired by the most luxurious skincare products, it is an entirely new sensual experience for post-bleach hair with powerful actives like our new hyaluronic acid duo and edelweiss oil. It looks and feels like a rich day cream for the skin, but when applied to hair, it produces the most luxurious lather. It rinses clean and soft, a uniquely nourishing shampoo good for everyday cleansing, or just once or twice a week if the hair is particularly dry.
A Restorative Hair Mask
Deep conditioning treatment is an absolute must for post-treatment care. When our most demanding blondes asked for an even more powerful hair mask, we answered with Masque Cicaextreme. This deeply restorative treatment takes post-procedural care to the extreme, providing indulgent, ultra recovering care. With our concentrated hyaluronic acid duo and edelweiss oil, the luxurious mask reduces further breakage and keeps blonde hair strong and shiny. It’s a great daily indulgence for bleach addicts and a great weekend treat for anyone who needs extra care.
An interesting observation while using Cicaextreme is that your ends stay healthy and hydrated. No need to re-work them the next morning. It's very exciting having this kind of hydration for my blond hair. I feel that now, it will finally have a chance to get long and healthy from top to bottom. Almost like Botox for hair.
If your favourite hairstyles is a certified Kérastase Salon, don't forget to ask for the FUSIODOSE available for Hair Professionals only. You'll be amazed by the way it completely neutralizes the warm tones, adds lots of shine and hydration.
Remember to sign up to MY PUBLIC BEAUTY REWARDS PROGRAM to take full advantage of our generous point program. We all love freebies...right?
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